Swimmers braved the icy morning water as a part of “The Plunge” at Devereux Beach in Isla Vista on Sunday, April 21, 2024. | Credit: Isabella Leonard

ELI student, Lior Kishinevsky, had a dream to gather participants for a world record ocean plunge in hopes on raising awareness and funds for marine conservation. This past weekend, on Sunday, April 21, in honor of Earth Day the next day, UCSB students flocked to Devereux Beach to fulfill Lior's vision.  The Independent news source covered the story!

From The Independent:

Hundreds of Isla Vistans huddled together in excitement on a not-so-sunny Sunday morning on the bluffs at Devereux Beach. They all pledged to jump in the icy morning water as a part of “The Plunge” — a fundraising event with the Marine Conservation Network aimed at breaking the world record of 3,500 participants in an ocean plunge. 

“Take the plunge! Take the plunge!” shouted Lior Kishinevsky, an organizer of the event, as he ran down the beach with a microphone cheering on the crowd. A far-from-measly 800 people pre-registered for the event, and even more came to support — not enough to break the world record, but a blast nonetheless. 

The more important goal of the morning was to elevate awareness of marine conservation. “Eleven trillion pounds of trash enter the ocean every year,” said Kishinevsky to a resounding “boo” from the crowd.  

Read more in The Independent.